Express your value.

Walk your brand forward with strategy-infused copy that makes your product or service sparkle. It’ll be magpie-level shiny, but smart and richly informative, too.

Well-designed strategy and insightful copy help you stand out in even the most crowded category. The best results blend clear objectives with memorable storytelling.

From websites and marketing collateral to full-scale creative campaigns, I help companies big and small tell their stories their way.

Writing copy isn’t about waxing poetic on your dime. Instead, I help you uncover the precise voice of your brand and story. Genuine, compelling, and consistent, it keeps the eyes and ears of your customers locked on you.

Sarah Pollard Copywriting

Story meets strategy

Turn to me for

  • brand documentation

  • creative briefs

  • elevator pitches

  • positioning statements + taglines

  • naming conventions

  • website copy

  • about pages + bios

  • pitches + proposals

  • case studies

  • key messages

  • product descriptions

Choose Irresistible Copy

A few ways I’m different

I’m a professional librarian, which means I know a little something about market research, competitive analysis and information design. (And, sure, my crossword game is strong.) 

I believe in connecting with your designer/developer or creative team so your visual and textual storytelling work in seamless harmony. (We can partner with your team, or mine.)

I don't disappear once I hand-off your copy. I’ll fine-tune your website or marketing collateral before it heads out the door. (We’ll extract every last drop of value.)

In the spotlight 

House & Bloom

Lifestyle

Wild Renfrew

Tourism

Loris AI

Technology

Work featured in

The Globe and Mail,  The Times Colonist, The Vancouver Sun, The National Post, The Georgia Straight, Geist (Vancouver, BC), WestJet Magazine (Calgary, BC), onBoard Magazine (BC Ferries), Feliciter (Ottawa, ON), subTerrain Magazine (Vancouver, BC), DIVER Magazine (Vancouver, BC), Ascent Magazine (Montreal, QC), Island Writer Magazine (Victoria, BC), Monday Magazine (Victoria, BC), The Vic Life (Victoria, BC)

  • “Thank you for always having the best words.”

    –

    Ian Roberts, Principal of Flashhouse

  • "I'm getting lots of mileage out of the content we developed together and I’m very busy with the variety of clients and projects I envisioned. Thanks so much for your support and guidance."

    –

    Irvenia Waters, Principal of Waters Leadership Coaching

  • "Sarah brings her bold thinking and creative superpowers to every project. The results of our brand positioning sessions have made a lasting impact on our entire communications strategy. Sarah helped us craft concise messaging that speaks directly to the hearts of our niche market. During our sessions, she listens intently and asks all the right questions. She’s one of those rare gems who truly cares about her clients' success as much as they do."

    –

    Nina Hirlaender, Principal of Dancing Spirit Tours

  • "I started working with Sarah based on a referral from a friend, and it’s one of the best decisions I’ve ever made. Working with her not only gives you greater insight into your own creative process and abilities, but you quickly understand she’s invested in your success.”

    –

    John Ellis, Principal of John Ellis Consulting Group

  • “You rock my world! Simple as that.”

    –

    – Anne Marie Hogya, Occupational Therapist + Movement Specialist